Founder Spotlight: Miriam Williams

A look at Superkin

Miriam Williams, Co-Founder Superkin

Superkin is Not A Maternity Brand. We create high-tech, low-maintenance clothing for exceptional women.

In 2017 both Tara and I were pregnant with Director level titles in global retail organizations. We looked around and didn’t see a maternity brand that was speaking to us as powerful, ambitious women who were growing our careers just as we were growing our families. We decided to challenge the outdated notions of motherhood that were being presented to us.

Photo Credit: Superkin

Last September we met the challenges of 2020 launching our *Add to Resume campaign, raising $10K for Black Mamas Matter Alliances with a trio of zoom-worthy tees that empower parents with our favorite tagline, *Add to Resume: Grew A Human or *Add to Resume: Raising A Human. Learn more at www.addtoresume.com.

I can’t imagine doing anything else- it’s invigorating to be building something at the intersection of parenting, fashion, and culture change.

Everyone has an opinion: be careful not to change your roadmap every time you have a conversation with a new investor or entrepreneur.

We’d love for WAFFA members to follow us on Instagram @shopsuperkin and tag a new or expecting mom!

Follow Superkin, or Miriam for updates on Superkin’s progress.

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Wharton Alumnae Founders & Funders Association (WAFFA) accelerates the success of women in the startup ecosystem. Join us: HelloWaffa.org