Founder Profile: Deepthi Uppala, WG’18

Deepthi Uppala, Founder of Syndee

Tell us about your company

Syndee is an AI-curated social shopping and productivity experience to simplify life for busy families. It organizes families around everyday tasks like cleaning and organizing and big projects like planning the summer break, bringing home a pet, or spring cleaning. See more here:

What inspired you to start your business — what opportunity in the market are you seeking to address?

Our users and team are moms and high-achieving professionals who just want a better way. Every professional woman that we pitched to understands the problem intuitively and is sold. What we have been working on is how to create a billion-dollar business as we make home management more intelligent and social, so we can offload some of the load.

Source: Syndee

What are one or two of the biggest wins or most encouraging experiences you’ve had so far?

The most gratifying experience has been hearing back from our users. Busy, high-achieving parents with demanding careers at Google, McKinsey, Apple, Microsoft, etc., love Syndee. They said, “Wow, this is everything”, “I love that one can select predefined tasks with checklists!”, “First, as a parent, new homeowner, and chronic procrastinator, I like the idea…helps me keep things more organized”. They say it takes a village and it’s true.

What is it about your personal background, experience, or perspective that fuels your passion for this venture?

My experience and expertise is in Smart Homes, Assistance, and NLP (Task Completion, Intent Detection, User Understanding) at Microsoft and Intel, and I have over 10 patents in the space.

What has been one or two of your biggest learnings so far?

For anyone contemplating the entrepreneurial journey, my advice would be —

What has been the most rewarding thing about starting your own business?

Growth — both functional and personal. I am a builder and it’s what comes most naturally to me. But in the time I’ve been a founder, I’ve had to learn and master new disciplines practically overnight — digital marketing anyone?

Anything else you’d like to share?

I’ve recently started The Making of Me interview series about how ambitious moms design their life to have it all, which has helped other ambitious moms and has seen a tremendous response —

How can the WAFFA community help you?

Syndee helps busy families learn from others who’ve done it before and simplify your home. Having you trailblaze this new category — social productivity — with us would be freaking incredible.



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