WAFFA
Wharton Alumnae Founders & Funders Association (WAFFA) accelerates the success of women in the startup ecosystem. Join us: HelloWaffa.org

These female entrepreneurs saw large gender-based gaps in the startup ecosystem — and set out to address them.

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Photo: Courtesy of Shannon Grant

Alice Zhang and Jarah Euston shared a surprising, but all too common, experience while attending a large San Francisco angel investment conference in 2018. At that point, the startup world appeared to be on the cusp of change. Groups like All Raise and Women Who Tech had been carving out inroads for women and driving awareness around the need for systems of support for female-founded startups.


A look at Double Dee’s Lingerie

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Charity Migwi, Founder/CEO Double Dee’s Lingerie

Tell us a bit about your company

Double Dee’s Lingerie is a lingerie company based in Nairobi, Kenya that caters exclusively to busty women, from cup size D and up, providing alluring yet functional intimate wear to a market that most often is neglected by mainstream companies. It is run by two high school friends, who live in Nairobi and New York City.

What inspired you to start your business/ what opportunity in the market are you seeking to address?

We started the business because my business partner and I were frustrated at the fact that we couldn’t find products that could fit us, and if we were lucky enough to find them, they were downright unappealing. …


A look at Nouri

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Irene Liu, Founder of Nouri

Tell us a bit about your company

Nouri is the first adaptive meal plan that fuses Eastern food therapy with Western nutrition to help expecting mothers feel their best from trying to conceive through postpartum. While meal plans are our first product, we plan to expand on our Eastern therapy philosophy to become the holistic health “one-stop-shop” for life’s most critical stages.

What inspired you to start Nouri?

The pregnancy journey is uniquely challenging in the US. Nutritional needs become ever more important for nourishing mom and baby, pregnancy symptoms change at each stage and more women are working demanding jobs, living away from their closest friends and family. …


A look at Rise

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Vivian Chen, Founder of Rise

Tell us a bit about your company.

Rise is a flexible work platform for entrepreneurial women.

Why did you start Rise?

I started Rise two years ago after leaving my 9-to-5 job to try my luck at entrepreneurship. Like many first-time…


A look at NOMM

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Gayatri Karandikar: Founder/CEO, Nomm

Tell us a bit about your company

NOMM is the first-of-its kind vegan, no gluten, organic cookie made without any added sugar or added oil! With 8 or less ingredients and 160 calories or fewer per cookie, NOMM lets you cheat clean and stay full!

What inspired you to start NOMM?

It all started with a health-obsessed management consultant and a late-night cookie craving. I was 23 and had recently given up added sugars and artificial/“natural” sweeteners as part of an effort to recover from a medical condition. Not only was the medical diagnosis difficult to digest at such a young age, but so was the restrictive diet (no pun intended, hah)!


A look at Ilekun Health

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Photo credit: Tobi Bosede

Tell us a bit about your company.

Ilekun Health is a technology company on a mission to empower people to make smarter decisions around their health with smart technology. We glean insight around provider quality, services offered, and pre-insurance price from a complex deluge of unstructured health data using artificial intelligence (AI). The insight we produce is easy to consume and publicly available to patients through our website which is backed by rich data from our API. This API is available for licensing by organizations such as insurers, employers, and health systems.

Why did you start Ilekun Health?

For years, I would ask for referrals from friends and family to find a health…

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